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Commercial communications

Our team works with our clients to accompany and support them with respect to all their commercial communications.

We help our clients design and validate their promotional/advertising operations in all forms (print media/Web/social networks, point of sale, TV, radio, etc.) through:

  • Review under laws and regulations relating to the content of advertising and promotional materials,
  • Promotional practices by price discounts (sale, reductions, etc.),
  • Promotional practices through sales promotions (gifts, bonus sales, etc.),
  • Educating about regulated businesses (alcohol, books, tobacco products, gaming, cosmetic and pharmaceutical products),
  • Implementation of games, sweepstakes, contests,
  • Review of prospecting practices under applicable law regulations,
  • Emailing, cold calling,
  • Comparative advertising.


We represent our clients in connection with the following pre-litigation and litigation situations :

  • Negotiations, mediation,
  • Defending claims against customers, government agencies, regulatory bodies,
  • Implementation of procedural strategies and actions against competitors not complying with the rules, etc.


We also support our clients and represent them in respect of specific laws and regulations applicable to actors in their industry:

  • Preparation and negotiation of print, pre-press print, and publishing contracts,
  • Contractual relations among advertisers, intermediaries, advertising agencies, advertising media in connection with the purchase of advertising space.


Finally, we provide daily representation and training both for operating teams (marketing, advertising, commercial services) and legal departments. We alert them to risks and issues, but also help promote good practices and habits.

Our experts


Director - Lille

Pauline DUCOIN

Director - Lyon


Attorney - Lille

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