« European regulations to be known to structure, protect and implement a selective distribution network »
In 2020, selective distribution networks are developing more and more. Allowing to add value to products and improve margins, this distribution method is currently implemented by many manufacturers in all sectors of activity. However, selective distribution is not always feasible. In addition, when it is, it implies constraints and compliance with certain rules, at the national and European levels, in order to benefit from effective protection against resellers outside the network, in particular marketplaces.