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Distribution: our White Papers on promotional games and selective distribution networks in Europe

Published on 20 november 2020

On December 3, Cornet Vincent Ségurel will publish two White Papers on strategic legal issues for the distribution sector: the implementation of promotional games and selective distribution networks on a European scale.

The result of a long analysis by law firms in many European countries, these guides provide a comprehensive overview of the legal issues to be addressed in such transactions.

Promotional games

« An Immersion in 19 European countries to discover the different regulations »

Promotional games are acquisition tools at the service of marketing. They promote lead generation, contribute to brand awareness and help build customer loyalty. With the advent of social networks, brands and consumers have come closer together by interacting, often in a playful way, on these platforms. Games are federative and brands have now integrated them into their digital marketing action plans to broaden their audience, acquire prospects and innovate in their marketing approach.

Distribution sélective

« European regulations to be known to structure, protect and implement a selective distribution network »

In 2020, selective distribution networks are developing more and more. Allowing to add value to products and improve margins, this distribution method is currently implemented by many manufacturers in all sectors of activity. However, selective distribution is not always feasible. In addition, when it is, it implies constraints and compliance with certain rules, at the national and European levels, in order to benefit from effective protection against resellers outside the network, in particular marketplaces.

Webinar & registration

A webinar will be organized for their release on Thursday, December 3 at 11:30 am. Luc-Marie Augagneur and Stanley Miton, attorneys in the Distribution - Competition - Contracts team, will be pleased to present a summary of the findings of the two white papers. You can also pre-book the two white papers today in order to receive them on the day of their publication.

Registration for the webinar:

Distribution européenne : jeux promotionnels et réseaux de distribution sélective

To receive the White Papers on the day of their publication:

Distribution & Retail - Exclusive White Papers

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