[White Paper] European Promotional Games

Promotional games are acquisition tools at the service of marketing departments. They generate leads, contribute to brand awareness and help build customer loyalty.

With the emergence of social networks, brands and consumers have come closer together thanks to interactions, often in a playful way, on these platforms. Games are federative and brands have now integrated them into their digital marketing action plans to develop their audience, acquire prospects and innovate in their marketing approach.

Coordinators

• Luc-Marie Augagneur, Partner, Lyon
• Stanley Miton, Attorney, Lyon