In 2020, selective distribution networks are becoming increasingly popular. Enabling products to be promoted and margins to be improved, this form of distribution is currently being implemented by many manufacturers in all sectors of activity.
However, selective distribution is not always feasible. What’s more, when it is, it implies constraints and compliance with certain rules, at both national and European level, in order to benefit from effective protection against out-of-network retailers, notably marketplaces.
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