Supporting athletes, clubs and stakeholders to secure and enhance their sporting and business projects
The sports industry is undergoing major transformation: increased professionalisation, globalisation of competitions, rapid growth of digital rights, expansion of sponsorship and partnerships, and rising regulatory and compliance requirements.We support sports stakeholders in turning these changes into secure and value-driven projects, by anticipating risks and maximising economic, commercial and asset value opportunities.
Which sports stakeholders do we support?
Clubs, leagues, federations, athletes, agents, associations, equipment manufacturers, sponsors, public authorities and investors.We assist our clients in:
- Securing contracts and partnerships
- Structuring sports organisations and their business operations
- Supporting the development or renovation of sports infrastructure
- Enhancing intangible assets
- Protecting athletes’ image rights
- Ensuring regulatory compliance and risk management
What strategic and legal challenges do we address?
Enabling sports stakeholders to operate securely in a complex environment
Sports stakeholders must address:
- Legal and commercial structuring of agreements between clubs, sponsors, equipment manufacturers, public bodies and international partners
- Protection of image rights, intellectual property and sport-related technological innovations
- Structuring of companies, associations and group organisations within the sports sector
- Securing investments in sports projects
- Negotiation of sports rights
- Tax structuring for organisations and athletes
- Compliance with public law and the rules of national and international federations
- Risk prevention relating to insurance, disputes and collective relationships
Our strengths
A multidisciplinary approach to secure and enhance your projects
Our teams provide practical, hands-on support at every stage:
- Intellectual Property – Tech – Data: protecting image rights, brands and innovation
- Competition – Distribution – Contracts: negotiating and securing sponsorship, partnerships and commercial agreements
- Corporate – M&A – Private Equity: structuring clubs, associations and investment operations
- Public law & environment: supporting public and private stakeholders in sports-related infrastructure projects
- Employment law: securing relationships with employees, players and coaching staff
- Insurance law: managing risk coverage for sporting and event-related activities
This dedicated, project-based approach ensures a comprehensive, consistent and operational response, enabling our clients to develop their sports projects with confidence.
Recent engagement example
Structuring a strategic partnership in professional sport and optimising associated economic rights
The firm advised a professional sports club and several commercial partners on the structuring of a sport and business development project with an international scope.
We notably:
- Structured a comprehensive partnership between the club, key sponsors and private investors
- Secured sponsorship agreements, media partnerships and commercial rights exploitation contracts
- Designed the legal and economic governance framework involving all stakeholders
- Supported the structuring of financial flows linked to broadcasting rights and digital revenues
- Secured the exploitation of athletes’ image rights within a multi-stakeholder environment
- Anticipated regulatory and compliance requirements imposed by national and international sports governing bodies
Do you have a sports project?
Secure your initiatives and maximise the value of your sporting assets
Athletes, clubs, federations, associations, sponsors and investors: our lawyers support you in:
- Structuring your sporting and business projects
- Protecting your rights, innovations and image
- Managing your operations efficiently and securely