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Founded in 2015 by Antoine Daniel in Marseille, The Line designs and manufactures metal wall art objects in France with minimalist designs. The company has established itself in the design and decoration market by offering a poetic interpretation of the world through silhouettes of cities, landscapes, and iconic scenes. Today, the brand is present in over 500 points of sale internationally.
The Line follows a local and responsible approach, with production entirely based in France that respects both industrial and artisanal know-how. This committed manufacturing model ensures full traceability and a positive social impact, meeting the growing consumer demand for sustainable and authentic products.
A graduate of the Executive MBA program at EM Lyon Business School, Cédric Dolbeau brings to The Line extensive expertise gained notably at WÜRTH France, RUBIX, and within the Thermador group. Experienced in driving growth and transforming organizations, he has successfully led multidisciplinary teams and implemented ambitious strategies at both national and European levels.
This acquisition is part of a continuity and development strategy. Cédric Dolbeau intends to capitalize on the brand’s growth potential while preserving the creative DNA and responsible commitment values that have made The Line successful. The goal is to strengthen the brand’s presence in both French and international markets, while maintaining the excellence of French manufacturing.
A team from the Lyon office of the law firm Cornet Vincent Ségurel supported Cédric Dolbeau throughout this operation, providing legal structuring for this successful transfer.
Target: The Line
Buyer: Cédric Dolbeau
Seller: Antoine Daniel (Founder)
Debt financing: CIC (Hélène Kempf, Dorothée Paviot), Société Générale (Perrine Vencon, Rémi Ferriere), Bpifrance (Charlotte Laurenceau)
Buyer’s Legal Counsel: Cornet Vincent Ségurel (Pierre-Jean Ferry, Elodie Senecal, Victoria Jouffroy)
Buyer’s M&A Advisor: RH Présence (Magali Amelot, Pierre Carron, Hélène Lemaistre)
Buyer’s Accounting Expert: Orfis Advolis (Edouard Cornut Chauvain, Claire Evain)
Seller’s M&A Advisor: In Extenso Finance (Bernard Cendrier, Mehdi Erraouidate)
Seller’s Legal Counsel: Osloo Avocats (Edouard Waels, Charlotte Pineau)