{"id":7244,"date":"2024-04-11T17:48:02","date_gmt":"2024-04-11T15:48:02","guid":{"rendered":"https:\/\/www.cvs-avocats.com\/?page_id=7244"},"modified":"2025-01-15T16:39:52","modified_gmt":"2025-01-15T15:39:52","slug":"distribution-european-promotional-games-regulations","status":"publish","type":"page","link":"https:\/\/www.cvs-avocats.com\/fr\/distribution-european-promotional-games-regulations\/","title":{"rendered":"[Livre blanc] Jeux promotionnels europ\u00e9ens"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Immersion au sein de 19 pays d&rsquo;Europe pour d\u00e9couvrir les diff\u00e9rentes l\u00e9gislations en vigueur<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-animated-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"#telecharger\">t\u00e9l\u00e9chargeR le livre blanc<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Les jeux promotionnels sont des outils d\u2019acquisition au service du marketing. Ils favorisent la g\u00e9n\u00e9ration de \u00ab&nbsp;leads&nbsp;\u00bb, participent \u00e0 la notori\u00e9t\u00e9 d\u2019une marque et contribuent \u00e0 fid\u00e9liser les clients.<\/p>\n\n\n\n<p>Avec l\u2019av\u00e8nement des r\u00e9seaux sociaux, les marques et les consommateurs se sont rapproch\u00e9s en interagissant, souvent de fa\u00e7on ludique, sur ces plateformes. Les jeux sont f\u00e9d\u00e9rateurs et les marques les ont d\u00e9sormais int\u00e9gr\u00e9s dans leurs plans d\u2019actions marketing digital pour \u00e9largir leur audience, acqu\u00e9rir des prospects et innover dans leur approche marketing.<\/p>\n\n\n\n<p><strong>Coordinateurs<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.cvs-avocats.com\/fr\/avocats\/luc-marie-augagneur\/\">Luc-Marie Augagneur<\/a>,\u00a0<\/strong>Avocat associ\u00e9, Lyon<\/li>\n\n\n\n<li>Stanley Miton,<strong>&nbsp;<\/strong>Avocat, Lyon<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"896\" data-src=\"https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Promotional-Games-1-1024x896.png\" alt=\"\" class=\"wp-image-7351 lazyload\" data-srcset=\"https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Promotional-Games-1-1024x896.png 1024w, https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Promotional-Games-1-300x263.png 300w, https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Promotional-Games-1-768x672.png 768w, https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Promotional-Games-1.png 1080w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/896;\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-lightgrey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"telecharger\">T\u00e9l\u00e9charger le livre blanc<\/h2>\n\n\n\n<p>Un email contenant <strong>votre lien de t\u00e9l\u00e9chargement<\/strong> vous sera envoy\u00e9 apr\u00e8s l&rsquo;envoi du formulaire ci-dessous (pensez \u00e0 v\u00e9rifier votre dossier Courrier ind\u00e9sirable). <\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-7349   forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-7349\" data-uid=\"6a04aefed40fa\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-7349\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-7349   forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"7349\"\n\t\t\t\t data-color-option=\"default\" data-design=\"none\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a04aefed40fa\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-row forminator-no-margin\" data-multiple=\"true\"><div class=\"forminator-col forminator-col-md-6\"><div class=\"forminator-field\"><label for=\"forminator-field-first-name-1_6a04aefed40fa\" id=\"forminator-field-first-name-1_6a04aefed40fa-label\" class=\"forminator-label\">Pr\u00e9nom <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-first-name\" placeholder=\"E.g. John\" id=\"forminator-field-first-name-1_6a04aefed40fa\" class=\"forminator-input\" aria-required=\"true\" data-multi=\"1\" autocomplete=\"given-name\" value=\"\" \/><\/div><\/div><div class=\"forminator-col forminator-col-md-6\"><div class=\"forminator-field\"><label for=\"forminator-field-last-name-1_6a04aefed40fa\" id=\"forminator-field-last-name-1_6a04aefed40fa-label\" class=\"forminator-label\">Nom <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-last-name\" placeholder=\"E.g. Doe\" id=\"forminator-field-last-name-1_6a04aefed40fa\" class=\"forminator-input\" aria-required=\"true\" data-multi=\"1\" autocomplete=\"family-name\" value=\"\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a04aefed40fa\" id=\"forminator-field-email-1_6a04aefed40fa-label\" class=\"forminator-label\">Adresse email <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@doe.com\" id=\"forminator-field-email-1_6a04aefed40fa\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6a04aefed40fa\" id=\"forminator-field-text-1_6a04aefed40fa-label\" class=\"forminator-label\">Soci\u00e9t\u00e9 \/ Organisation <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_6a04aefed40fa\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-2\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-2_6a04aefed40fa\" id=\"forminator-field-text-2_6a04aefed40fa-label\" class=\"forminator-label\">Fonction <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-2\" value=\"\" placeholder=\"\" id=\"forminator-field-text-2_6a04aefed40fa\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\" style=\"margin: 0;\"><div id=\"captcha-1\" class=\"forminator-field-captcha  forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"inline\" data-sitekey=\"6LehDN0pAAAAAD1uAwxKz-lMDuJEx1WmooFJnuKb\" data-size=\"invisible\"><\/div> <\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-1\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-1_6a04aefed40fa\" name=\"hidden-1\" value=\"[Livre blanc] Jeux promotionnels europ\u00e9ens\" \/><\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-2\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-2_6a04aefed40fa\" name=\"hidden-2\" value=\"7244\" \/><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Envoyer<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"289cf4b7d7\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/7244\" \/><input type=\"hidden\" name=\"form_id\" value=\"7349\"><input type=\"hidden\" name=\"page_id\" value=\"7244\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.cvs-avocats.com\/fr\/distribution-european-promotional-games-regulations\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Acteurs de la Distribution et du Retail, d\u00e9couvrez notre guide sur la mise en place de jeux promotionnels \u00e0 l\u2019\u00e9chelle europ\u00e9enne. Ce guide propose un panorama complet des questions juridiques \u00e0 se poser lors de telles op\u00e9rations.<\/p>\n","protected":false},"author":7,"featured_media":7333,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-form-download-white-book.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7244","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/pages\/7244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/comments?post=7244"}],"version-history":[{"count":0,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/pages\/7244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/media\/7333"}],"wp:attachment":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/media?parent=7244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}