{"id":7242,"date":"2024-04-11T17:47:26","date_gmt":"2024-04-11T15:47:26","guid":{"rendered":"https:\/\/www.cvs-avocats.com\/?page_id=7242"},"modified":"2024-05-02T18:38:12","modified_gmt":"2024-05-02T16:38:12","slug":"selective-distribution-whitepaper","status":"publish","type":"page","link":"https:\/\/www.cvs-avocats.com\/fr\/selective-distribution-whitepaper\/","title":{"rendered":"[Livre blanc] Distribution s\u00e9lective"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Les r\u00e9glementations europ\u00e9ennes \u00e0 conna\u00eetre pour structurer, prot\u00e9ger &amp; mettre en \u0153uvre un r\u00e9seau de distribution s\u00e9lective.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-animated-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"#telecharger\">T\u00e9l\u00e9charger le livre blanc<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>En 2020, les r\u00e9seaux de distribution s\u00e9lective se d\u00e9veloppent de plus en plus. Permettant de valoriser les produits et d\u2019am\u00e9liorer les marges, ce mode de distribution est actuellement mis en place par de nombreux fabricants dans tous les secteurs d\u2019activit\u00e9.<\/p>\n\n\n\n<p>Cependant, la distribution s\u00e9lective n\u2019est pas toujours envisageable. De plus, lorsqu\u2019elle l\u2019est, elle implique des contraintes et le respect de certaines r\u00e8gles, au niveau national mais \u00e9galement europ\u00e9en, pour pouvoir b\u00e9n\u00e9ficier d\u2019une protection effective contre les revendeurs hors r\u00e9seau, notamment les marketplaces.<\/p>\n\n\n\n<p><strong>Coordinateur<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.cvs-avocats.com\/fr\/avocats\/luc-marie-augagneur\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luc-Marie Augagneur,<\/a>&nbsp;<\/strong>Avocat Associ\u00e9, Lyon<\/li>\n\n\n\n<li>Avec l&rsquo;appui de nos partenaires&nbsp;d&rsquo;<a href=\"https:\/\/www.advoc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADVOC<\/a>.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"874\" height=\"1024\" data-src=\"https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Selective-distribution-1-874x1024.png\" alt=\"\" class=\"wp-image-7360 lazyload\" data-srcset=\"https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Selective-distribution-1-874x1024.png 874w, https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Selective-distribution-1-256x300.png 256w, https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Selective-distribution-1-768x900.png 768w, https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Selective-distribution-1.png 1080w\" data-sizes=\"(max-width: 874px) 100vw, 874px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 874px; --smush-placeholder-aspect-ratio: 874\/1024;\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-lightgrey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"telecharger\">T\u00e9l\u00e9charger le livre blanc<\/h2>\n\n\n\n<p>Un email contenant <strong>votre lien de t\u00e9l\u00e9chargement<\/strong> vous sera envoy\u00e9 apr\u00e8s l&rsquo;envoi du formulaire ci-dessous (pensez \u00e0 v\u00e9rifier votre dossier Courrier ind\u00e9sirable). <\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-7349   forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-7349\" data-uid=\"6a3bca6da2f9b\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-7349\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-7349   forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"7349\"\n\t\t\t\t data-color-option=\"default\" data-design=\"none\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a3bca6da2f9b\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-row forminator-no-margin\" data-multiple=\"true\"><div class=\"forminator-col forminator-col-md-6\"><div class=\"forminator-field\"><label for=\"forminator-field-first-name-1_6a3bca6da2f9b\" id=\"forminator-field-first-name-1_6a3bca6da2f9b-label\" class=\"forminator-label\">Pr\u00e9nom <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-first-name\" placeholder=\"E.g. John\" id=\"forminator-field-first-name-1_6a3bca6da2f9b\" class=\"forminator-input\" aria-required=\"true\" data-multi=\"1\" autocomplete=\"given-name\" value=\"\" \/><\/div><\/div><div class=\"forminator-col forminator-col-md-6\"><div class=\"forminator-field\"><label for=\"forminator-field-last-name-1_6a3bca6da2f9b\" id=\"forminator-field-last-name-1_6a3bca6da2f9b-label\" class=\"forminator-label\">Nom <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-last-name\" placeholder=\"E.g. Doe\" id=\"forminator-field-last-name-1_6a3bca6da2f9b\" class=\"forminator-input\" aria-required=\"true\" data-multi=\"1\" autocomplete=\"family-name\" value=\"\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a3bca6da2f9b\" id=\"forminator-field-email-1_6a3bca6da2f9b-label\" class=\"forminator-label\">Adresse email <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@doe.com\" id=\"forminator-field-email-1_6a3bca6da2f9b\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6a3bca6da2f9b\" id=\"forminator-field-text-1_6a3bca6da2f9b-label\" class=\"forminator-label\">Soci\u00e9t\u00e9 \/ Organisation <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_6a3bca6da2f9b\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-2\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-2_6a3bca6da2f9b\" id=\"forminator-field-text-2_6a3bca6da2f9b-label\" class=\"forminator-label\">Fonction <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-2\" value=\"\" placeholder=\"\" id=\"forminator-field-text-2_6a3bca6da2f9b\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"inline\" data-sitekey=\"6LehDN0pAAAAAD1uAwxKz-lMDuJEx1WmooFJnuKb\" data-size=\"invisible\"><\/div> <\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-1\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-1_6a3bca6da2f9b\" name=\"hidden-1\" value=\"[Livre blanc] Distribution s\u00e9lective\" \/><\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-2\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-2_6a3bca6da2f9b\" name=\"hidden-2\" value=\"7242\" \/><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Envoyer<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"b7f28cfd60\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/7242\" \/><input type=\"hidden\" name=\"form_id\" value=\"7349\"><input type=\"hidden\" name=\"page_id\" value=\"7242\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.cvs-avocats.com\/fr\/selective-distribution-whitepaper\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez notre guide exclusif sur la mise en place de r\u00e9seaux de distribution s\u00e9lective, \u00e9labor\u00e9 en partenariat avec de nombreux cabinets d&rsquo;avocats de pays europ\u00e9ens d&rsquo;Advoc, un de nos r\u00e9seaux internationaux.<\/p>\n","protected":false},"author":7,"featured_media":7330,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-form-download-white-book.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7242","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/pages\/7242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/comments?post=7242"}],"version-history":[{"count":0,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/pages\/7242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/media\/7330"}],"wp:attachment":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/media?parent=7242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}