{"id":7239,"date":"2024-04-11T17:45:42","date_gmt":"2024-04-11T15:45:42","guid":{"rendered":"https:\/\/www.cvs-avocats.com\/?page_id=7239"},"modified":"2025-05-28T11:25:42","modified_gmt":"2025-05-28T09:25:42","slug":"guide-distribution-digitale","status":"publish","type":"page","link":"https:\/\/www.cvs-avocats.com\/fr\/guide-distribution-digitale\/","title":{"rendered":"[Guide] Distribution digitale"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Les secrets d&rsquo;un business s\u00e9curis\u00e9<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-animated-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"#telecharger\">T\u00e9l\u00e9charger le guide<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Webmarketing, influence, r\u00e9putation, plateformes : l\u2019ouvrage en t\u00e9l\u00e9chargement libre recense les meilleures pratiques juridiques pour attirer des clients, ma\u00eetriser sa distribution digitale et prot\u00e9ger son r\u00e9seau. Il se distingue par une analyse bas\u00e9e sur de nombreux conseils ainsi qu\u2019une infographie sur les plateformes marketplaces. Ce guide s\u2019inscrit dans une approche globale du droit du e-commerce et du marketing digital, en int\u00e9grant les enjeux juridiques de la distribution num\u00e9rique marketing.<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Partie 1 : Attirer les clients<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimisation des strat\u00e9gies de r\u00e9f\u00e9rencement<\/li>\n\n\n\n<li>Marketing d\u2019influence et de notori\u00e9t\u00e9<\/li>\n\n\n\n<li>Attractivit\u00e9 des prix et loyaut\u00e9 des prix promotionnels<\/li>\n\n\n\n<li>Utilisation des donn\u00e9es personnelles \u00e0 des fins commerciales et marketing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Partie 2 : E-commerce et vente physique<\/h3>\n\n\n\n<p>Ma\u00eetriser sa distribution et prot\u00e9ger son r\u00e9seau<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interactions entre r\u00e9seau physique et r\u00e9seau de vente en ligne<\/li>\n\n\n\n<li>Obligations li\u00e9es aux plateformes<\/li>\n\n\n\n<li>Les comparateurs<\/li>\n<\/ul>\n\n\n\n<p><strong>COORDINATEUR<\/strong><\/p>\n\n\n\n<p>&#8211; <a href=\"https:\/\/www.cvs-avocats.com\/fr\/avocats\/luc-marie-augagneur\/\">Luc-Marie Augagneur,<\/a> avocat associ\u00e9<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"639\" height=\"1022\" data-src=\"https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Distribution-digitale-1-edited.jpg\" alt=\"\" class=\"wp-image-7390 lazyload\" data-srcset=\"https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Distribution-digitale-1-edited.jpg 639w, https:\/\/www.cvs-avocats.com\/wp-content\/uploads\/2024\/04\/Distribution-digitale-1-edited-188x300.jpg 188w\" data-sizes=\"(max-width: 639px) 100vw, 639px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 639px; --smush-placeholder-aspect-ratio: 639\/1022;\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-lightgrey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"telecharger\">T\u00e9l\u00e9charger le guide<\/h2>\n\n\n\n<p>Un email contenant <strong>votre lien de t\u00e9l\u00e9chargement<\/strong> vous sera envoy\u00e9 apr\u00e8s l&rsquo;envoi du formulaire ci-dessous (pensez \u00e0 v\u00e9rifier votre dossier Courrier ind\u00e9sirable).  <\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-7349   forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-7349\" data-uid=\"69fa1809026db\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-7349\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-7349   forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"7349\"\n\t\t\t\t data-color-option=\"default\" data-design=\"none\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"69fa1809026db\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-row forminator-no-margin\" data-multiple=\"true\"><div class=\"forminator-col forminator-col-md-6\"><div class=\"forminator-field\"><label for=\"forminator-field-first-name-1_69fa1809026db\" id=\"forminator-field-first-name-1_69fa1809026db-label\" class=\"forminator-label\">Pr\u00e9nom <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-first-name\" placeholder=\"E.g. 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for=\"forminator-field-text-1_69fa1809026db\" id=\"forminator-field-text-1_69fa1809026db-label\" class=\"forminator-label\">Soci\u00e9t\u00e9 \/ Organisation <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_69fa1809026db\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-2\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-2_69fa1809026db\" id=\"forminator-field-text-2_69fa1809026db-label\" class=\"forminator-label\">Fonction <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-2\" value=\"\" placeholder=\"\" id=\"forminator-field-text-2_69fa1809026db\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\" style=\"margin: 0;\"><div id=\"captcha-1\" class=\"forminator-field-captcha  forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"inline\" data-sitekey=\"6LehDN0pAAAAAD1uAwxKz-lMDuJEx1WmooFJnuKb\" data-size=\"invisible\"><\/div> <\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-1\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-1_69fa1809026db\" name=\"hidden-1\" value=\"[Guide] Distribution digitale\" \/><\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-2\" class=\"forminator-field-hidden  forminator-col-12 \"><input type=\"hidden\" id=\"hidden-2_69fa1809026db\" name=\"hidden-2\" value=\"7239\" \/><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Envoyer<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"6b3acfdd1a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/7239\" \/><input type=\"hidden\" name=\"form_id\" value=\"7349\"><input type=\"hidden\" name=\"page_id\" value=\"7239\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.cvs-avocats.com\/fr\/guide-distribution-digitale\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ce guide s\u2019adresse aux Chefs d\u2019entreprise, Directions de la distribution, Directions marketing, Directions juridiques, Professeurs de droit, \u00e9tudiants ainsi qu\u2019\u00e0 l\u2019ensemble des professionnels d\u00e9sireux de mieux comprendre les enjeux li\u00e9s \u00e0 la distribution en ligne.<\/p>\n","protected":false},"author":7,"featured_media":7304,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-form-download-white-book.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7239","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/pages\/7239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/comments?post=7239"}],"version-history":[{"count":0,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/pages\/7239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/media\/7304"}],"wp:attachment":[{"href":"https:\/\/www.cvs-avocats.com\/fr\/wp-json\/wp\/v2\/media?parent=7239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}